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https://generalassemb.ly/education/aiga-ga-present-how-to-get-buy-in-for-your-designs/austin/20845
Getting everyone to agree on a design direction can be difficult. Conflicting opinions and goals often get in the way of reaching consensus. Getting buy-in early is critical; otherwise, even a great design can be doomed to failure. How do you ensure the best quality user experience gets delivered? Learn trade secrets, hear what to avoid, and gain valuable insights.
Moderator: Matthew Cunningham - Senior Design Manager, Team Lead, IBM
Panelists: Maui Francis - Design Lead, IBM RC Johnson - Director of Engineering, Lawnstarter Jason Westigard - Senior Director of Product, Spredfast Liya James - Head of Studio, Idean