Creating a Sports Brand to Win over an Entire City

AIGA Austin and The Butler Bros present: Creating a Sports Brand to Win Over an Entire City.

Before a stadium could be built or a match played, Anthony Precourt needed a brand—one capable of representing and uniting an entire city around a Major League Soccer team. For that the owner of the club turned to The Butler Bros, a brand design studio founded by locals with an 18-year history of helping organizations with big ambitions and big purposes.

Join us inside the Field Club at Q2 Stadium located right next to the pitch for an inside look into how The Butler Bros team built the brand. Hear from their CCO Marty Butler, CD Jeremy Spencer and Design Lead Barrett Fry as they share stories about coming up with the name, the important role brand narrative played in designing the visual identity, how the brand's signature color became a rallying cry, and much more.

What's included with your ticket:

  • A chance to walk through the player’s entrance to the pitch and get up and close to Q2 field

  • Limited edition event poster designed by The Butler Bros and Industry Print Shop

  • Free food and drinks!

We look forward to seeing you at the event!

Special thank you to our partners and sponsors:

  • The Butler Bros
  • Industry Print Shop
  • Canva
  • Austin FC
When & Where
Wed, Oct 20, 2021 6:00 PM - 9:00 PM CDT
Q2 Stadium
10414 Mc Kalla Place
Austin, TX 78758