AIGA AUSTIN presents Bruno Maag: Type is Plankton
Man. Myth. Maag. Join AIGA Austin at the IBM Design Studio as Bruno Maag—typography luminary and co-founder of Dalton Maag—travels to Austin to discuss how the rapid changes in digital technologies have affected type and its uses, exploring the challenges designers face today as well as what we can do to help clients use type that performs optimally in myriad environments. Maag's talk uses recent case studies explaining processes and functionality to illustrate the problems and solutions. Come geek out on type and find out why #TypeIsPlankton
Born in Zurich, 1962, Bruno Maag graduated from Basel School of Design, Switzerland, with a degree in Typographic Design and Visual Communications. From Basel he moved to England to work for Monotype. After a year and a half in England, Bruno transferred to Monotype Chicago where he was responsible for their custom typeface department. During this time he re-cut all of the typefaces then in use by The New Yorker magazine for use on Macintosh. After returning to England in 1991 Bruno started Dalton Maag with Liz Dalton. His studio designed typefaces for clients like British Telecom, BMW, Hewlett Packard, and many others. Amongst some of his own designs is InterFace, a contemporary Sans.
AIGA Austin is local chapter of the professional association for design: AIGA, founded in 1914—committed to advancing design as a professional craft, strategic advantage and vital cultural force.
Monday, March 16
IBM Design Studio
11501 Burnet Road
Bldg. 903, 7th Floor
Austin, TX 78758
FREE for members
$10 for Non-members