UX is one of the fastest-growing areas of employment for designers, and for good reason: businesses understand the logic, research and metrics that UX employs into design and see it as a way to not only make their sites, products and publications seem attractive, but also to drive conversions, sales and profit.

Join AIGA Austin and GA after work as we explore how visual design differs from UX and how traditional digital and print designers can make a career switch into UX.

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Takeaways

• Learn about the UX job market and why it's a massively growing industry in Austin
• Understand how user-experience (UX) design differs from visual, UI and graphic design
• Learn about UX design practices that help craft intelligent, useful designs that help a business create conversion and attain sales, signups and other real-world goals
• Find resources that will help you make a career transition into UX