Our business outreach task force aims to help the broader business community understand the commercial value of design. We believe it is essential to show how design can relate specifically to business success. As a hub of leadership and activity for the design community, we seek to create awareness that we are the valuable resource for locating a qualified designer, as well as providing information relating to professional standards of practice.

Why is business outreach important?

For AIGA to be relevant, the role and value of design must be understood by those we serve. Business leaders, small business owners, marketing directors, and others who purchase creative services can clearly benefit from an increased understanding of design and its contribution to their bottom line. This knowledge ultimately serves the design community as a whole. To get involved with the Business Outreach Task Force, please contact

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