Air Guitar World Champion Eric “Mean” Melin will share how he uses creativity, some insane licks, and more than a little absurdity, to solve the problem of becoming the best air guitar player in the world.
AIGA AUSTIN PRESENTS:
ERIC “MEAN” MELIN: Challenging Assumptions in Creative Problem-Solving (To Achieve “Airness")
Good creative is more than “raw talent.” It’s talent and strategy. Even in something as inherently absurd as air guitar, you still have to create a plan and execute it.
For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired.
Eric dissects the very real strategy behind a very unreal competition and finds all kinds of commonalities with ad life. Its subject may be absurdly specific, but its themes are broad, and it resonates with anyone in the creative field who has come up against extreme mental block in their professional life.
Besides going through a brief and hilarious history of the air guitar, Eric will talk about maintaining your passion while going through the arduous steps of any creative process. Epiphanies rarely happen in a bubble. Sometimes that light-bulb moment only happens after much research, trial and error, and some hardcore critical thinking about the problem.
A recent Cambridge study illustrated that playing air guitar is highly beneficial to the creative mind. It frees up actual musicians to think beyond the limitations of the instrument, and it improves creativity. This talk will show you how to go beyond perceived limitations and embrace absurdity in your creative problem-solving. It will also leave you excited and inspired to create your own breakthroughs.
About Eric Melin
In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion.
Eric Melin is an Air Guitar World Champion and TEDx speaker who espouses the creative virtues and fire-in-the-belly inspiration that can be derived from air guitar. He’s also an award-winning business communicator and social media community manager at Callahan Creek. Eric is the social media communications chair for American Advertising Federation - Kansas City, and is the President of the Kansas City Film Critics Circle. Perhaps he is best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar — and its dream of achieving world peace.
THURSDAY, AUGUST 4
6:30pm doors open for mingling, full bar available
Eric starts at 7pm
$5 members // $10 non-members
Spiderhouse Ballroom 2908 Fruth St, Austin, TX 78705