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CreateAthon Helps Big Brothers Big Sisters

May 7, 2013 / By AIGA Austin

AIGA Austin and BuildASign.com are happy to announce our second annual CreateAthon in October 2013. Design volunteers can sign up to donate their time beginning this summer! In the meantime, hear from one of last year’s participants to see how 24 hours made a difference for their event.

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by Veronica Fox

Last year, Big Brothers Big Sisters of Central Texas was one of the (very) lucky nonprofits selected to participate in CreateAthon. Not only did we need a logo for our upcoming fundraiser (Trudy’s Bowl for Kids), but we also wanted it to be bigger and better than ever. In the end, CreateAthon delivered a fantastic logo and permanently changed the way we look at our event. Happy dances abounded at the BBBS office!

Veronica and fellow staff member Maggie Schmitt with the CreateAthon logo.

Veronica and fellow staff member Maggie Schmitt with the CreateAthon logo. (Yes, I’m wearing a “Mr. T” wig!)

THE PROJECT:
Create a logo for Trudy’s Bowl for Kids that is: 1) fun 2) incorporates the title sponsor, 3) marks the event’s 30th anniversary 4) and, oh yeah, has an ‘80s theme.

THE DELIVERABLES:
CreateAthon gave us the perfect logo and delivered gorgeous graphics that allowed us to reach a larger audience. We used the print-ready files for banners, social media, invitations, flyers, the web site and even coasters that were used at Trudy’s restaurant locations.

THE AMAZING RESULTS:
We surpassed our fundraising goal and raised about $180,000! That makes a BIG difference for kids here in Austin and the surrounding area.

Simply put, we are so grateful to the CreateAthon and AIGA Austin team for donating their time and talent to help Big Brothers Big Sisters reach new supporters through great design. You certainly made a BIG difference to kids in our community.

About The Author

Veronica Fox is the Online Fundraising Manager at Big Brothers Big Sisters of Central Texas. BBBS serves more than 1,500 kids each year in Travis, Williamson, Hays and Bell counties. Learn more about Big Brothers Big Sisters at www.BigMentoring.org, www.BowlForKidsAustin.org or email info@bigmentoring.org

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Every month, AIGA Austin will be featuring a guest writer from the Austin community that speaks about topics related to design. If you are interested in writing about a specific topic, email president@aigaaustin.org.

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